Accounting and Tax Firm Marketing in Africa

SMEs need help with compliance.

What works

Deadline content, packages, referrals.

Common mistakes to avoid

• Following up leads hours or days too late
• Changing too many things at once, so you can't tell what worked
• Judging success on clicks instead of enquiries and sales
• Sending paid traffic to the homepage instead of a focused landing page

Quick checklist before you start

• Clear goal and budget for the next three months
• Conversion tracking tested end to end
• A follow-up process for every enquiry
• Landing page that matches the offer
• Accounts and data in your business name

Key takeaway

How accounting firms can win SMEs: tax deadline content, registration help and referrals. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with startups and growing businesses across Africa on performance marketing, SEO, social media, content and websites. See our work with African brands or request a free marketing audit.