Advertising Rules in Africa: South Africa's ARB and Nigeria's ARCON

Ad rules differ by country.

Tips

Check local codes, substantiate claims, disclose sponsorships.

Common mistakes to avoid

• Running ads without conversion tracking
• Stopping campaigns before they have enough data
• Ignoring negative keywords and search term reports
• Changing too many things at once, so you can't tell what worked

Quick checklist before you start

• A follow-up process for every enquiry
• Accounts and data in your business name
• Landing page that matches the offer
• Conversion tracking tested end to end
• Clear goal and budget for the next three months

Key takeaway

How advertising self-regulation and regulation work in South Africa (ARB) and Nigeria (ARCON), including social media ads. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with startups and growing businesses across Africa on performance marketing, SEO, social media, content and websites. See our work with African brands or request a free marketing audit.