Marketing Agency Contracts in Australia

Check

Scope, fees and GST, term, notice, IP, confidentiality.

Common mistakes to avoid

• Copying competitors instead of testing your own offers
• Letting the agency own your ad accounts
• Running ads without conversion tracking
• Judging success on clicks instead of enquiries and sales

Quick checklist before you start

• Conversion tracking tested end to end
• Landing page that matches the offer
• A follow-up process for every enquiry
• Weekly review of results and search terms
• Clear goal and budget for the next three months

Key takeaway

What to check in an Australian marketing agency contract: scope, fees, GST, term, IP and termination. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses across Australia on SEO, Google and Meta ads, social media, content and websites, with calls scheduled in your local time. See our work with Australian brands or request a free marketing audit.