B2B Demand Generation for US Companies

Most B2B buyers aren't in-market today. Demand gen gets you remembered.

Tactics

Educational content, LinkedIn, webinars and ABM.

Common mistakes to avoid

• Copying competitors instead of testing your own offers
• Ignoring negative keywords and search term reports
• Judging success on clicks instead of enquiries and sales
• Spreading a small budget across too many channels

Quick checklist before you start

• Clear goal and budget for the next three months
• Accounts and data in your business name
• Landing page that matches the offer
• Weekly review of results and search terms
• A follow-up process for every enquiry

Key takeaway

How B2B companies can generate demand, not just capture it: content, LinkedIn, webinars, ABM and sales alignment. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio is a full-service digital marketing agency working remotely with small businesses, startups and e-commerce brands across the United States, with calls in your time zone and clear USD pricing. See our digital marketing services for US businesses or request a free marketing audit.