Back to School Marketing in Australia

Australia's school year starts in late January or early February.

Ideas

• Checklists and bundles
• Tutoring offers
• Family-friendly ads

Common mistakes to avoid

• Stopping campaigns before they have enough data
• Copying competitors instead of testing your own offers
• Running ads without conversion tracking
• Ignoring negative keywords and search term reports

Quick checklist before you start

• Weekly review of results and search terms
• Accounts and data in your business name
• Landing page that matches the offer
• A follow-up process for every enquiry
• Clear goal and budget for the next three months

Key takeaway

How Australian retailers and services can plan back-to-school campaigns in January and February. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses across Australia on SEO, Google and Meta ads, social media, content and websites, with calls scheduled in your local time. See our work with Australian brands or request a free marketing audit.