Black Friday and Cyber Monday Marketing Plan

BFCM is the biggest e-commerce weekend of the year.

Plan

• Build lists early
• Plan offers and inventory
• Prepare creatives
• Email/SMS calendar

After

Thank-you flows and holiday shopping.

Common mistakes to avoid

• Ignoring negative keywords and search term reports
• Following up leads hours or days too late
• Copying competitors instead of testing your own offers
• Stopping campaigns before they have enough data

Quick checklist before you start

• Landing page that matches the offer
• A follow-up process for every enquiry
• Clear goal and budget for the next three months
• Accounts and data in your business name
• Weekly review of results and search terms

Key takeaway

How to plan Black Friday and Cyber Monday marketing: list building, offers, creative, ads, email/SMS calendar and post-sale retention. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio is a full-service digital marketing agency working remotely with small businesses, startups and e-commerce brands across the United States, with calls in your time zone and clear USD pricing. See our digital marketing services for US businesses or request a free marketing audit.