/ Germany Digital Marketing
Cookie Consent in Germany: TDDDG Explained
Consent is required for non-essential cookies.
Tips
Equal accept/reject, no pre-ticked boxes, consent mode, documentation.
Common mistakes to avoid
- Stopping campaigns before they have enough data
- Sending paid traffic to the homepage instead of a focused landing page
- Letting the agency own your ad accounts
- Spreading a small budget across too many channels
Quick checklist before you start
- Accounts and data in your business name
- Conversion tracking tested end to end
- Weekly review of results and search terms
- Landing page that matches the offer
- Clear goal and budget for the next three months
Key takeaway
How cookie consent works in Germany under the TDDDG (formerly TTDSG) and GDPR, and how to design compliant banners. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.
How Pixelence can help
Pixelence Digital Studio works remotely with businesses in Germany and the DACH region on SEO, paid ads, content and websites, with GDPR-aware processes. See our work with German brands or request a free marketing audit.
Frequently asked questions
What is the TDDDG?
The German law governing consent for storing/accessing information on devices, formerly called TTDSG.
Reject button?
Should be as easy as accept.
Analytics?
Usually requires consent.
Need help with this?
Tell us about your business and we'll reply within one business day with a plan and a clear quote.