Digital Marketing in Ghana and Accra

Ghana has a growing digital economy.

What works

• MoMo payments
• WhatsApp and Instagram
• December diaspora campaigns

Common mistakes to avoid

• Spreading a small budget across too many channels
• Sending paid traffic to the homepage instead of a focused landing page
• Ignoring negative keywords and search term reports
• Letting the agency own your ad accounts

Quick checklist before you start

• Landing page that matches the offer
• Clear goal and budget for the next three months
• Conversion tracking tested end to end
• Weekly review of results and search terms
• Accounts and data in your business name

Key takeaway

How Ghanaian businesses can market online: mobile money, WhatsApp, Instagram, diaspora and Detty December. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with startups and growing businesses across Africa on performance marketing, SEO, social media, content and websites. See our work with African brands or request a free marketing audit.