Digital Marketing for Johannesburg Businesses

Johannesburg is South Africa's commercial centre.

What works

• LinkedIn and search for B2B
• Suburb targeting for services
• Reviews and Google profiles

Common mistakes to avoid

• Changing too many things at once, so you can't tell what worked
• Following up leads hours or days too late
• Running ads without conversion tracking
• Spreading a small budget across too many channels

Quick checklist before you start

• Weekly review of results and search terms
• Conversion tracking tested end to end
• A follow-up process for every enquiry
• Accounts and data in your business name
• Landing page that matches the offer

Key takeaway

How Johannesburg and Gauteng businesses can market online: B2B, finance, retail, suburb targeting and LinkedIn. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with startups and growing businesses across Africa on performance marketing, SEO, social media, content and websites. See our work with African brands or request a free marketing audit.