India's DPDP Act and Marketing

India now has a data protection law.

Steps

Consent, notices, data minimisation, security.

Common mistakes to avoid

• Stopping campaigns before they have enough data
• Letting the agency own your ad accounts
• Running ads without conversion tracking
• Copying competitors instead of testing your own offers

Quick checklist before you start

• Clear goal and budget for the next three months
• A follow-up process for every enquiry
• Weekly review of results and search terms
• Conversion tracking tested end to end
• Landing page that matches the offer

Key takeaway

What the Digital Personal Data Protection Act, 2023 means for marketers: consent, notices and data use. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio is a full-service digital marketing agency based in New Delhi, working with startups, D2C brands and growing businesses across India. Explore our digital marketing services, build an estimate with the pricing tool, or book a free discovery call.