Easter and Spring Marketing in the UK

Spring brings renewed spending in the UK.

Ideas

Gift guides, home and garden offers, bank holiday events.

Common mistakes to avoid

• Sending paid traffic to the homepage instead of a focused landing page
• Running ads without conversion tracking
• Copying competitors instead of testing your own offers
• Stopping campaigns before they have enough data

Quick checklist before you start

• Accounts and data in your business name
• Clear goal and budget for the next three months
• Conversion tracking tested end to end
• Weekly review of results and search terms
• A follow-up process for every enquiry

Key takeaway

Spring campaign ideas for UK businesses: Easter, Mothering Sunday, garden and home season, and bank holiday weekends. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses across the United Kingdom on SEO, paid ads, social media, content and websites, with calls in UK hours. See our work with UK brands or request a free marketing audit.