Education and Edtech Marketing in Africa

Education demand is huge.

What works

Results, testimonials, mobile-first, scholarships.

Common mistakes to avoid

• Spreading a small budget across too many channels
• Following up leads hours or days too late
• Stopping campaigns before they have enough data
• Ignoring negative keywords and search term reports

Quick checklist before you start

• Weekly review of results and search terms
• A follow-up process for every enquiry
• Conversion tracking tested end to end
• Clear goal and budget for the next three months
• Accounts and data in your business name

Key takeaway

How African schools and edtech platforms can attract students: results, parent trust, mobile learning and scholarships. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with startups and growing businesses across Africa on performance marketing, SEO, social media, content and websites. See our work with African brands or request a free marketing audit.