Employer Branding and Recruitment Marketing in the UK

Hiring is marketing too.

What works

Careers page, employee videos, LinkedIn, clear benefits.

Common mistakes to avoid

• Sending paid traffic to the homepage instead of a focused landing page
• Ignoring negative keywords and search term reports
• Copying competitors instead of testing your own offers
• Changing too many things at once, so you can't tell what worked

Quick checklist before you start

• Accounts and data in your business name
• Landing page that matches the offer
• Clear goal and budget for the next three months
• A follow-up process for every enquiry
• Weekly review of results and search terms

Key takeaway

How UK employers can attract talent with recruitment marketing: careers pages, employee stories, LinkedIn and job ads. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses across the United Kingdom on SEO, paid ads, social media, content and websites, with calls in UK hours. See our work with UK brands or request a free marketing audit.