How to Optimise Your Google Business Profile

Your Google Business Profile is often the first thing local customers see.

Checklist

• Choose the most accurate primary category.
• Add secondary categories for other services.
• Write a clear description of what you do.
• Add services or products with descriptions.
• Upload real photos regularly.
• Keep hours, phone and website accurate.
• Post updates and offers weekly.
• Answer questions in the Q&A section.
• Reply to every review.

Track results

Check calls, website clicks and direction requests monthly.

Common mistakes to avoid

• Changing too many things at once, so you can't tell what worked
• Following up leads hours or days too late
• Copying competitors instead of testing your own offers
• Letting the agency own your ad accounts

Quick checklist before you start

• Landing page that matches the offer
• Clear goal and budget for the next three months
• Weekly review of results and search terms
• A follow-up process for every enquiry
• Accounts and data in your business name

Key takeaway

Step-by-step optimisation of your Google Business Profile to get more calls, visits and enquiries. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works with startups, D2C brands and growing businesses across India. Explore our digital marketing services, check the pricing tool, or book a free discovery call. You may also like: the local SEO checklist.