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Google Local Services Ads: A Guide for Service Businesses
Local Services Ads appear at the top of many local searches.
How it works
- Verification and background checks
- Google badge on your listing
- Pay per lead
Win more leads
Reviews, responsiveness and accurate business hours.
Common mistakes to avoid
- Judging success on clicks instead of enquiries and sales
- Following up leads hours or days too late
- Letting the agency own your ad accounts
- Copying competitors instead of testing your own offers
Quick checklist before you start
- Conversion tracking tested end to end
- Accounts and data in your business name
- Weekly review of results and search terms
- A follow-up process for every enquiry
- Landing page that matches the offer
Key takeaway
How Google Local Services Ads work: pay per lead, Google Screened and Guaranteed badges, eligibility, reviews and managing leads. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.
How Pixelence can help
Pixelence Digital Studio is a full-service digital marketing agency working remotely with small businesses, startups and e-commerce brands across the United States, with calls in your time zone and clear USD pricing. See our digital marketing services for US businesses or request a free marketing audit.
Frequently asked questions
How do I pay for Local Services Ads?
You pay per qualified lead rather than per click.
Who is eligible?
Many home services and professional services in supported areas, after verification.
Can I dispute bad leads?
Google provides a process for disputing invalid leads.
Need help with this?
Tell us about your business and we'll reply within one business day with a plan and a clear quote.