LinkedIn Ads for US B2B Companies

LinkedIn reaches decision-makers by job title and company.

What works

• Precise targeting
• Valuable offers
• Lead gen forms
• Retargeting
• ABM lists

Common mistakes to avoid

• Following up leads hours or days too late
• Letting the agency own your ad accounts
• Running ads without conversion tracking
• Changing too many things at once, so you can't tell what worked

Quick checklist before you start

• Clear goal and budget for the next three months
• Conversion tracking tested end to end
• A follow-up process for every enquiry
• Accounts and data in your business name
• Landing page that matches the offer

Key takeaway

How US B2B companies can use LinkedIn ads: targeting by role and company, offers, lead gen forms, ABM and budgets. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio is a full-service digital marketing agency working remotely with small businesses, startups and e-commerce brands across the United States, with calls in your time zone and clear USD pricing. See our digital marketing services for US businesses or request a free marketing audit.