LinkedIn vs XING for B2B in Germany

LinkedIn has become the main B2B platform in Germany.

Strategy

LinkedIn for content and ads; XING mainly for recruiting where relevant.

Common mistakes to avoid

• Spreading a small budget across too many channels
• Ignoring negative keywords and search term reports
• Following up leads hours or days too late
• Copying competitors instead of testing your own offers

Quick checklist before you start

• Landing page that matches the offer
• Weekly review of results and search terms
• A follow-up process for every enquiry
• Accounts and data in your business name
• Clear goal and budget for the next three months

Key takeaway

Which network to use for B2B marketing in Germany and the DACH region: LinkedIn, XING or both. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses in Germany and the DACH region on SEO, paid ads, content and websites, with GDPR-aware processes. See our work with German brands or request a free marketing audit.