Marketing Agency Contract Checklist: What to Check Before Signing

A clear contract protects both sides. Before signing, check these points.

Scope and deliverables

• Exact number of posts, reels, campaigns, pages or articles
• Platforms covered
• Revision rounds included

Fees and payment

• Monthly or project fee, GST
• Payment schedule (many agencies, including Pixelence, require payment in advance)
• What counts as extra work

Ad spend and accounts

• Ad spend paid directly to platforms
• Ad accounts, analytics and pages in your business name

Ownership

• Who owns final creatives, website code and content
• Portfolio usage rights

Reporting and communication

• Report frequency and format
• Point of contact and response times

Exit terms

• Notice period
• Handover of files and access

Common mistakes to avoid

• Ignoring negative keywords and search term reports
• Judging success on clicks instead of enquiries and sales
• Sending paid traffic to the homepage instead of a focused landing page
• Stopping campaigns before they have enough data

Quick checklist before you start

• Conversion tracking tested end to end
• Weekly review of results and search terms
• Accounts and data in your business name
• Landing page that matches the offer
• A follow-up process for every enquiry

Key takeaway

The clauses to check in any agency proposal or contract so there are no surprises later. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works with startups, D2C brands and growing businesses across India. Explore our digital marketing services, check the pricing tool, or book a free discovery call. You may also like: our terms and conditions.