Marketing Hotels and Lodges in East Africa

Balance international and domestic guests.

Tips

Direct booking, OTAs, reviews, local offers.

Common mistakes to avoid

• Changing too many things at once, so you can't tell what worked
• Stopping campaigns before they have enough data
• Following up leads hours or days too late
• Sending paid traffic to the homepage instead of a focused landing page

Quick checklist before you start

• Clear goal and budget for the next three months
• Weekly review of results and search terms
• Conversion tracking tested end to end
• Landing page that matches the offer
• Accounts and data in your business name

Key takeaway

How East African hotels and lodges can attract international and domestic guests. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with startups and growing businesses across Africa on performance marketing, SEO, social media, content and websites. See our work with African brands or request a free marketing audit.