Microsoft Advertising in Germany

Bing reaches office users.

Tips

Import, then adjust bids and negatives.

Common mistakes to avoid

• Running ads without conversion tracking
• Judging success on clicks instead of enquiries and sales
• Following up leads hours or days too late
• Spreading a small budget across too many channels

Quick checklist before you start

• Accounts and data in your business name
• Landing page that matches the offer
• Weekly review of results and search terms
• Clear goal and budget for the next three months
• A follow-up process for every enquiry

Key takeaway

Why German advertisers should test Microsoft Advertising: B2B desktop users and lower competition. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses in Germany and the DACH region on SEO, paid ads, content and websites, with GDPR-aware processes. See our work with German brands or request a free marketing audit.