Microsoft Advertising (Bing Ads): An Overlooked Channel

Microsoft Advertising reaches searchers Google campaigns miss.

Why consider it

• Often lower competition
• Easy import
• LinkedIn profile targeting

Tips

Adjust bids and check search terms separately.

Common mistakes to avoid

• Stopping campaigns before they have enough data
• Changing too many things at once, so you can't tell what worked
• Sending paid traffic to the homepage instead of a focused landing page
• Copying competitors instead of testing your own offers

Quick checklist before you start

• Accounts and data in your business name
• A follow-up process for every enquiry
• Clear goal and budget for the next three months
• Weekly review of results and search terms
• Landing page that matches the offer

Key takeaway

Why US businesses should consider Microsoft Advertising: audience, lower competition, importing Google campaigns and LinkedIn targeting. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio is a full-service digital marketing agency working remotely with small businesses, startups and e-commerce brands across the United States, with calls in your time zone and clear USD pricing. See our digital marketing services for US businesses or request a free marketing audit.