Multilingual Marketing in Africa: French, Arabic, Swahili and More

Africa speaks thousands of languages.

Strategy

Priority languages per market, native writers.

Common mistakes to avoid

• Spreading a small budget across too many channels
• Ignoring negative keywords and search term reports
• Sending paid traffic to the homepage instead of a focused landing page
• Changing too many things at once, so you can't tell what worked

Quick checklist before you start

• A follow-up process for every enquiry
• Landing page that matches the offer
• Accounts and data in your business name
• Clear goal and budget for the next three months
• Weekly review of results and search terms

Key takeaway

How to plan language strategy across African markets. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with startups and growing businesses across Africa on performance marketing, SEO, social media, content and websites. See our work with African brands or request a free marketing audit.