Online Reputation Management for US Businesses

Reviews decide many purchases.

Get more reviews

Ask at the right moment with a direct link.

Respond

Thank, resolve and move conversations offline.

Rules

The FTC prohibits fake and incentivized deceptive reviews.

Common mistakes to avoid

• Copying competitors instead of testing your own offers
• Judging success on clicks instead of enquiries and sales
• Changing too many things at once, so you can't tell what worked
• Letting the agency own your ad accounts

Quick checklist before you start

• Landing page that matches the offer
• Weekly review of results and search terms
• Conversion tracking tested end to end
• Accounts and data in your business name
• A follow-up process for every enquiry

Key takeaway

How to manage online reputation: getting more genuine reviews, responding to negative reviews and following the FTC rule on fake reviews. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio is a full-service digital marketing agency working remotely with small businesses, startups and e-commerce brands across the United States, with calls in your time zone and clear USD pricing. See our digital marketing services for US businesses or request a free marketing audit.