Online Reviews for African Businesses

Social proof builds trust.

Steps

Ask, reply, display.

Common mistakes to avoid

• Sending paid traffic to the homepage instead of a focused landing page
• Ignoring negative keywords and search term reports
• Changing too many things at once, so you can't tell what worked
• Stopping campaigns before they have enough data

Quick checklist before you start

• A follow-up process for every enquiry
• Conversion tracking tested end to end
• Accounts and data in your business name
• Landing page that matches the offer
• Clear goal and budget for the next three months

Key takeaway

How African businesses can collect and use Google reviews and social proof. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with startups and growing businesses across Africa on performance marketing, SEO, social media, content and websites. See our work with African brands or request a free marketing audit.