Photographer Marketing in Africa

Photographers sell portfolios.

What works

Portfolio site, Instagram, referrals.

Common mistakes to avoid

• Copying competitors instead of testing your own offers
• Sending paid traffic to the homepage instead of a focused landing page
• Letting the agency own your ad accounts
• Following up leads hours or days too late

Quick checklist before you start

• A follow-up process for every enquiry
• Landing page that matches the offer
• Accounts and data in your business name
• Clear goal and budget for the next three months
• Weekly review of results and search terms

Key takeaway

How African photographers can get more clients: portfolio, Instagram, SEO. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with startups and growing businesses across Africa on performance marketing, SEO, social media, content and websites. See our work with African brands or request a free marketing audit.