PR and Media Relations in Africa

PR builds credibility.

Ideas

Funding news, data, founder stories.

Common mistakes to avoid

• Spreading a small budget across too many channels
• Following up leads hours or days too late
• Stopping campaigns before they have enough data
• Letting the agency own your ad accounts

Quick checklist before you start

• A follow-up process for every enquiry
• Conversion tracking tested end to end
• Clear goal and budget for the next three months
• Weekly review of results and search terms
• Landing page that matches the offer

Key takeaway

How African brands can earn media coverage: tech blogs, business press and local angles. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with startups and growing businesses across Africa on performance marketing, SEO, social media, content and websites. See our work with African brands or request a free marketing audit.