Programmatic Display for Performance

Display needs careful controls.

Tips

Whitelists, frequency caps, lift tests.

Common mistakes to avoid

• Copying competitors instead of testing your own offers
• Sending paid traffic to the homepage instead of a focused landing page
• Judging success on clicks instead of enquiries and sales
• Ignoring negative keywords and search term reports

Quick checklist before you start

• A follow-up process for every enquiry
• Landing page that matches the offer
• Weekly review of results and search terms
• Accounts and data in your business name
• Conversion tracking tested end to end

Key takeaway

Where programmatic display fits in performance plans and how to avoid waste. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.