Questions to Ask a Marketing Agency in Africa

Ask

Local results, team, reporting, ownership, payment currency.

Common mistakes to avoid

• Following up leads hours or days too late
• Sending paid traffic to the homepage instead of a focused landing page
• Stopping campaigns before they have enough data
• Changing too many things at once, so you can't tell what worked

Quick checklist before you start

• Weekly review of results and search terms
• Conversion tracking tested end to end
• Clear goal and budget for the next three months
• Landing page that matches the offer
• Accounts and data in your business name

Key takeaway

Questions to ask before hiring a marketing agency in African markets. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with startups and growing businesses across Africa on performance marketing, SEO, social media, content and websites. See our work with African brands or request a free marketing audit.