Recruitment Agency Marketing in the UK

Recruiters market to two audiences: candidates and clients.

What works

• Google for Jobs structured data
• LinkedIn content by consultants
• Salary guides and market reports
• Niche landing pages

Common mistakes to avoid

• Copying competitors instead of testing your own offers
• Changing too many things at once, so you can't tell what worked
• Following up leads hours or days too late
• Running ads without conversion tracking

Quick checklist before you start

• Conversion tracking tested end to end
• Landing page that matches the offer
• A follow-up process for every enquiry
• Accounts and data in your business name
• Weekly review of results and search terms

Key takeaway

How UK recruitment agencies can attract candidates and clients: job SEO, LinkedIn, niche content, employer campaigns and CRM. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses across the United Kingdom on SEO, paid ads, social media, content and websites, with calls in UK hours. See our work with UK brands or request a free marketing audit.