Snapchat Marketing for UK Brands

Snapchat reaches younger UK audiences.

Tips

Vertical, fast creative; test lenses; track with Snap Pixel.

Common mistakes to avoid

• Changing too many things at once, so you can't tell what worked
• Spreading a small budget across too many channels
• Stopping campaigns before they have enough data
• Judging success on clicks instead of enquiries and sales

Quick checklist before you start

• Accounts and data in your business name
• Clear goal and budget for the next three months
• Conversion tracking tested end to end
• Landing page that matches the offer
• Weekly review of results and search terms

Key takeaway

When UK brands should use Snapchat: young audiences, AR lenses, Snapchat ads and measuring results. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses across the United Kingdom on SEO, paid ads, social media, content and websites, with calls in UK hours. See our work with UK brands or request a free marketing audit.