/ US Digital Marketing Guides
Technical SEO Checklist for Business Websites
Technical SEO makes sure Google can find and understand your site.
Checklist
- XML sitemap
- robots.txt
- HTTPS
- Mobile-friendly
- Speed and Core Web Vitals
- Structured data
- Fix broken links and redirects
Common mistakes to avoid
- Running ads without conversion tracking
- Copying competitors instead of testing your own offers
- Judging success on clicks instead of enquiries and sales
- Stopping campaigns before they have enough data
Quick checklist before you start
- Conversion tracking tested end to end
- Weekly review of results and search terms
- Accounts and data in your business name
- Landing page that matches the offer
- Clear goal and budget for the next three months
Key takeaway
A technical SEO checklist: crawlability, indexing, site speed, Core Web Vitals, mobile, structured data, redirects and sitemaps. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.
How Pixelence can help
Pixelence Digital Studio is a full-service digital marketing agency working remotely with small businesses, startups and e-commerce brands across the United States, with calls in your time zone and clear USD pricing. See our digital marketing services for US businesses or request a free marketing audit.
Frequently asked questions
What is crawlability?
Whether search engines can access and read your pages.
How do I check indexing?
Google Search Console's page indexing report.
Do Core Web Vitals matter?
They're part of page experience and affect users.
Need help with this?
Tell us about your business and we'll reply within one business day with a plan and a clear quote.