WhatsApp Marketing in Africa

WhatsApp is Africa's main messaging app.

Uses

Catalogues, status, orders, support.

Common mistakes to avoid

• Letting the agency own your ad accounts
• Changing too many things at once, so you can't tell what worked
• Copying competitors instead of testing your own offers
• Sending paid traffic to the homepage instead of a focused landing page

Quick checklist before you start

• Conversion tracking tested end to end
• Landing page that matches the offer
• A follow-up process for every enquiry
• Weekly review of results and search terms
• Clear goal and budget for the next three months

Key takeaway

How African businesses can sell on WhatsApp: catalogues, status updates, broadcasts, API and consent. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with startups and growing businesses across Africa on performance marketing, SEO, social media, content and websites. See our work with African brands or request a free marketing audit.