Messaging Marketing in Australia: Messenger, WhatsApp and SMS

Messaging closes the gap between interest and sale.

Uses

Quotes, bookings, updates, support.

Common mistakes to avoid

• Changing too many things at once, so you can't tell what worked
• Ignoring negative keywords and search term reports
• Letting the agency own your ad accounts
• Stopping campaigns before they have enough data

Quick checklist before you start

• Accounts and data in your business name
• Weekly review of results and search terms
• A follow-up process for every enquiry
• Conversion tracking tested end to end
• Clear goal and budget for the next three months

Key takeaway

How Australian businesses can use Messenger, WhatsApp and SMS for sales and support, within the Spam Act. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses across Australia on SEO, Google and Meta ads, social media, content and websites, with calls scheduled in your local time. See our work with Australian brands or request a free marketing audit.