How to Increase Average Order Value

Higher AOV lets you afford higher CAC.

Tactics

Bundles, thresholds, upsells, post-purchase.

Common mistakes to avoid

• Ignoring negative keywords and search term reports
• Sending paid traffic to the homepage instead of a focused landing page
• Stopping campaigns before they have enough data
• Judging success on clicks instead of enquiries and sales

Quick checklist before you start

• Conversion tracking tested end to end
• Clear goal and budget for the next three months
• A follow-up process for every enquiry
• Weekly review of results and search terms
• Accounts and data in your business name

Key takeaway

Tactics to raise AOV: bundles, thresholds, upsells, cross-sells and post-purchase offers. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.