App Install and App Engagement Campaigns

Installs are just the start.

Tips

Optimise for in-app events, creative showing value.

Common mistakes to avoid

• Stopping campaigns before they have enough data
• Running ads without conversion tracking
• Judging success on clicks instead of enquiries and sales
• Changing too many things at once, so you can't tell what worked

Quick checklist before you start

• Accounts and data in your business name
• Landing page that matches the offer
• Clear goal and budget for the next three months
• Weekly review of results and search terms
• A follow-up process for every enquiry

Key takeaway

How to acquire app users profitably: platforms, events, SKAN on iOS and creative. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.