Setting a Free Shipping Threshold

Thresholds nudge bigger baskets.

Steps

Current AOV, margin, test levels.

Common mistakes to avoid

• Spreading a small budget across too many channels
• Letting the agency own your ad accounts
• Sending paid traffic to the homepage instead of a focused landing page
• Ignoring negative keywords and search term reports

Quick checklist before you start

• Weekly review of results and search terms
• A follow-up process for every enquiry
• Conversion tracking tested end to end
• Accounts and data in your business name
• Landing page that matches the offer

Key takeaway

How to set a free shipping threshold that raises AOV profitably. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.