Managing Ad Frequency

Too much frequency annoys.

Tips

Monitor, refresh, broaden.

Common mistakes to avoid

• Running ads without conversion tracking
• Stopping campaigns before they have enough data
• Letting the agency own your ad accounts
• Spreading a small budget across too many channels

Quick checklist before you start

• Landing page that matches the offer
• A follow-up process for every enquiry
• Weekly review of results and search terms
• Clear goal and budget for the next three months
• Conversion tracking tested end to end

Key takeaway

How to manage how often people see your ads. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.