Performance Marketing in the USA

The US is competitive.

Focus

Creative volume, measurement, unit economics.

Common mistakes to avoid

• Spreading a small budget across too many channels
• Sending paid traffic to the homepage instead of a focused landing page
• Letting the agency own your ad accounts
• Ignoring negative keywords and search term reports

Quick checklist before you start

• Conversion tracking tested end to end
• A follow-up process for every enquiry
• Accounts and data in your business name
• Landing page that matches the offer
• Clear goal and budget for the next three months

Key takeaway

How brands can run performance marketing in the US: high CPMs, creative volume and privacy laws. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.