Performance Max Optimisation Checklist

PMax needs good inputs.

Checklist

Feed quality, assets, signals, exclusions, value rules.

Common mistakes to avoid

• Copying competitors instead of testing your own offers
• Following up leads hours or days too late
• Spreading a small budget across too many channels
• Letting the agency own your ad accounts

Quick checklist before you start

• Landing page that matches the offer
• Weekly review of results and search terms
• Clear goal and budget for the next three months
• A follow-up process for every enquiry
• Accounts and data in your business name

Key takeaway

How to improve PMax results: assets, feed, audience signals, brand exclusions and insights. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.