Post-Purchase Surveys for Attribution

Ask customers directly.

Tips

Short survey, consistent options, compare with platform data.

Common mistakes to avoid

• Ignoring privacy rules in your market
• Too many metrics and no clear KPIs
• Dashboards nobody looks at
• No owner for data quality

Quick checklist before you start

• Consent and tracking set up correctly
• Offline results connected
• Monthly data quality check
• One trusted dashboard
• KPIs agreed with leadership

Key takeaway

How 'how did you hear about us' surveys fill attribution gaps. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.