Prospecting vs Retargeting Budget Split

Retargeting looks efficient but is limited.

Split

Most to prospecting; modest retargeting.

Common mistakes to avoid

• Judging success on clicks instead of enquiries and sales
• Running ads without conversion tracking
• Letting the agency own your ad accounts
• Ignoring negative keywords and search term reports

Quick checklist before you start

• Accounts and data in your business name
• Clear goal and budget for the next three months
• Weekly review of results and search terms
• Landing page that matches the offer
• A follow-up process for every enquiry

Key takeaway

How to split budget between new audiences and retargeting. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.