Static vs Video Ads: Which Performs Better?

Test both formats.

Tips

Statics for quick angle tests; video for storytelling.

Common mistakes to avoid

• Running ads without conversion tracking
• Following up leads hours or days too late
• Copying competitors instead of testing your own offers
• Changing too many things at once, so you can't tell what worked

Quick checklist before you start

• Clear goal and budget for the next three months
• A follow-up process for every enquiry
• Landing page that matches the offer
• Accounts and data in your business name
• Conversion tracking tested end to end

Key takeaway

When static images beat video and vice versa in paid social. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.